Business, Influence and Glamour - Fashion TV Marketing & Affiliate Conference 2026 Takes the Stage in Sofia
Bulgaria
Sofia is preparing for a meeting of business ambition and signature glamour. Fashion TV Marketing & Affiliate Conference 2026 will welcome marketing professionals, affiliate partners, agencies, operators and gaming industry innovators to Inter Expo Center on 25–26 November.
Combining expert insight, networking opportunities and Fashion TV’s distinctive presence, the conference will tackle the questions already reshaping marketing: how brands build visibility when AI provides the answers, how they earn audience attention, and how that attention translates into sustainable business results.
AI Is Changing the Rules. Are Brands Ready?
The opening day will explore the new marketing reality emerging around artificial intelligence. From campaign development and copywriting to visual production, video, personalisation and expansion across markets, the programme will examine how AI is changing the speed, scale and economics of marketing.
A keynote presentation, case study and panel discussion will address the practical decisions behind that transformation. Which tools deliver measurable value? What should teams automate? And where does human creativity remain essential?
The afternoon will turn to the next major contest for visibility: the shift from Google rankings to AI recommendations. How do brands earn a place in AI-generated answers? What does Generative Engine Optimisation mean in practice? And how can affiliate platforms remain valuable when users receive comparisons without visiting their websites?
Traffic Is the Starting Point. Profitable Growth Is the Goal.
On 26 November, the focus will move to performance. The third panel will explore the new rules of performance marketing, connecting traffic acquisition with conversion, measurement and profitability.
Discussion topics include the quality of customers delivered by different channels, AI’s role in acquisition, and the balance between acquisition costs, advertising returns and customer lifetime value. Sustainable operator–affiliate partnerships and the challenge of identifying which campaigns deliver incremental business will also feature.
At its heart is a question that matters to every ambitious marketing team: what turns a successful campaign into a scalable growth strategy?
Business Connections with the Fashion TV Signature
Alongside the sessions, participants will have opportunities to exchange experience, meet potential partners and open conversations about future projects.
Fashion TV will bring its recognisable style through scheduled shows and appearances by its models. Fashion, energy and stage presence will give the event a distinctive atmosphere, complementing the business programme with the glamour associated with the brand.
One Ticket. Access to Two Industry Forums.
A ticket to Fashion TV Marketing & Affiliate Conference 2026 also includes full access to the Eastern European Gaming Summit (EEGS), extending the experience to discussions on regulatory developments, technological innovation and market trends across the gaming industry.
For professionals working across marketing, partnerships and gaming, the combined access offers a broader view of the forces shaping their next business decisions.
Part of a Wider Industry Gathering: BEGE and EEGS
Fashion TV Marketing & Affiliate Conference 2026 will take place within the wider programme of Balkan Entertainment and Gaming Expo and the Eastern European Gaming Summit (EEGS) - two established forums for the gaming and entertainment industry.
Bringing these events together connects product and technology showcases with expert debate and fresh marketing perspectives. For participants, it creates further opportunities for international networking, knowledge exchange and business partnerships, bringing different parts of the industry together to discuss its next stage of development.
On 25–26 November, Sofia becomes a meeting place for bold ideas, new connections and marketing ambition. Take your place in the conversation.
Explore the programme and register here.
*The programme may be a subject to change.
Netherlands
