BEGE 2026 Names FashionTV Gaming Group Official Partner, Bringing Luxury Gaming and Live Entertainment to the Exhibition
Bulgaria
16 September 2026, 17:26
The partnership forms part of a wider strategic collaboration in the Balkans and will feature branded gaming products, a FashionTV show and an exclusive celebration alongside the BEGE Awards.
BEGE 2026 has announced FashionTV Gaming Group as an Official Partner, bringing the internationally recognised FashionTV brand to the exhibition through a programme combining gaming, fashion and live entertainment.
The partnership is part of a broader strategic collaboration between the two groups across key gaming verticals in the Balkans. It will give operators, suppliers and industry leaders an opportunity to explore how established entertainment and lifestyle brands can support product development, audience engagement and business growth.
FashionTV Gaming Group develops its licensing business around the FashionTV brand, working with gaming companies to create branded products, online platforms and live experiences. Its participation at BEGE 2026 will bring these activities together in a showcase designed for the region’s gaming industry.
Luxury gaming at the centre of the exhibition
Located at the heart of the exhibition floor, FashionTV Gaming Group will present its expanding portfolio of branded games and standalone FashionTV-branded casino and sports betting websites.
The showcase will include its latest luxury gaming titles, developed and distributed by industry partners worldwide. Visitors will be able to explore the range of FashionTV gaming products in one place and discuss potential commercial partnerships with the Group.
As part of its regional expansion, FashionTV Gaming Group plans to offer a limited number of licensing opportunities to selected leading companies across the Balkans.
FashionTV brings its signature show to BEGE
The partnership will also introduce a FashionTV show directly to the exhibition floor. Led by Ania J, the official voice of FashionTV, and joined by FashionTV stars, the programme will feature a diamond parade that brings the brand’s distinctive style to the event.
The performance will add a live entertainment element to the exhibition, demonstrating how fashion, brand identity and gaming can come together to create experiences beyond the gaming product itself.
A shared celebration alongside the BEGE Awards
FashionTV Gaming Group will host one of its signature parties alongside the BEGE Awards celebration, with further performances by Ania J.
The evening will also incorporate the Group’s annual reception for its international licensee network and industry leaders. Bringing these gatherings together will create opportunities for BEGE participants to connect with FashionTV Gaming Group’s global partners while celebrating achievement across the gaming and entertainment sectors.
The combined programme will place industry recognition, networking and live performances at the centre of the evening.
A partnership with a regional focus
For BEGE, the collaboration reflects the growing role of branded content and premium entertainment in the gaming industry. Alongside technology and product innovation, operators are increasingly exploring experiences that connect gaming with wider consumer interests.
FashionTV Gaming Group brings an established lifestyle brand and an international licensing network to that conversation. BEGE provides a meeting place for companies seeking to develop those opportunities in the Balkans.
Through the partnership, BEGE 2026 will offer visitors a closer look at the commercial possibilities of branded gaming, supported by a programme that connects the exhibition floor with live entertainment and international industry networking.
