Strategic Preparation Process for ATRAX 2027 Has Begun

ATRAX, the international meeting point of the amusement, attraction, and recreation industry, has initiated its preparation process for its 14th edition. The exhibition will be held on January 28–30, 2027, at Istanbul Expo Center – Yeşilköy, across 6 halls with a total area of 65,000 m².

Building on last year’s strong participation, ATRAX 2027 aims to be more intensive, more effective, and more inclusive on a global scale. The organization will continue to be one of the most important hubs of regional trade, targeting professional visitors from over 80 countries.

With its thematic structure, ATRAX will bring together entertainment and attraction systems, sports and active lifestyle areas, pool and water attractions (AQUAFUN), garden and outdoor design (OUTDES), and smart vending and automation technologies (VENDIST) under one roof. This complementary sector structure will offer an integrated business development and international networking platform for investors, municipalities, tourism facilities, and project developers.

Thanks to Istanbul’s strategic location connecting Europe, the Middle East, North Africa, and Central Asia, ATRAX stands out not only as an exhibition but also as a hub shaping regional trade. As investments in amusement and recreation continue to enhance city appeal, support tourism, and drive economic activity, ATRAX 2027 aims to further strengthen the global visibility of this ecosystem.

The 14th edition of the event, to be held on January 28–30, 2027, is expected to surpass the previous year’s success with increasing international participation and an expanding range of products.