Simply The Best: SBC announce winners for the prestigious SBC Awards North America

FanDuel, Sportradar, Better Collective, BetMGM, Desert Diamond Sports and OpenBet were amongst some of the winners last night at this year's SBC Summit North America Awards which took place at the New York Hilton Midtown.

eturning to host the coveted awards ceremony was YES Network Yankees Clubhouse reporter Meredith Maravokitz. The winners of the 30 awards, aimed to celebrate the industry with Operator, Affiliate, Supplier, Payment & Compliance and the newly-established Tribal achievement categories, were announced in front of over 600 senior executives from the iGaming and sport betting industry.

Rasmus Sojmark, Founder and CEO of SBC, said: “The third edition of the SBC Summit North America Awards was the most competitive yet and I would like to extend a huge congratulations to all our esteemed winners. All of these companies and leaders have contributed to the industry immensely over the last 12 months and they should all be extremely proud.”

BetMGM made history by being crowned Casino Operator of the Year for the third consecutive year in a row, whilst fellow operator FanDuel Group picked up the illustrious Sportsbook of the Year award and the Marketing Campaign & Sponsorship of the Year award.

It was a good night for Desert Diamond Sports who won both the Tribal Gaming Operator of the Year award and Rising Star of the Year. Other winning alumni in the Operator categories included SciPlay (Social Gaming Operator of the Year) and Ontario Lottery & Gaming Corporation (Socially Responsible Operator of the Year).

In the supplier categories, IGT PlaySports were announced as winners of the coveted Sportsbook Supplier of the Year award, whilst Evolution picked up the award for Casino Supplier of the Year. Bragg Gaming Group were awarded the Industry Innovation of the Year and the Lottery Supplier of the Year went to Scientific Games. 

Sportradar took hold of the evening winning two awards on the night, one for the  Sports Data Product award, and for the second year running, the Live Betting & Gaming Product award. Additionally, EPIC Risk Management won Player Protection Service Provider of the Year for the second consecutive year. 

Additionally, it wouldn’t be an SBC event without shining a light on the future of iGaming and Sports betting. White Hat Studios were awarded the Rising Star Casino award and SB22b picked up the award for Rising Star in Sports Betting.

OpenBet were awarded twice on the night, winning Platform Provider of the Year and Land-Based Betting & Gaming Product. Other winners on the night included Chalkline who won the Marketing & Services Provider of the Year and Low 6 for winning Acquisition & Retention Partner of the Year.

For his incredible work at Light and Wonder, CEO of iGaming Dylan Slaney was announced as Leader of the Year, whilst Betting Hero closed the Operator & Supplier awards category by collecting Employer of the Year.

The Affiliate & Media categories saw Gambling.com Group pick up the award for Casino Affiliate of the year, saw Better Collective receive Sports Affiliate of the Year and Playmaker Capital were announced as winners for the Sports Media Company of the Year award. 

This year SBC introduced three brand-new Tribal Gaming award categories to celebrate the achievements of tribal operators, regulators and leaders. Joining Desert Diamond Sports as Tribal winners were Pokagon Band Gaming Commission who were awarded Tribal Regulator of the Year and Jamie Hummingbird who was awarded Tribal Leader of the Year.

Winners of the Payment & Compliance categories included Trustly, who were awarded Payment Solution of the Year, Fiserv who took home the Payment Innovation of the Year award and GLI who won the Compliance Solution & Partner of the Year award. 

“Last night was one to remember, I would like to thank our headline sponsors BetConstruct, White Hat Gaming and SBC Advisory Partners alongside all the premium and supporting sponsors for helping us celebrate the achievements of the industry in a fitting and deserved manner,” said Sojmark.