ICE invites the world of gaming to 20th birthday celebrations

23,000 guests expected as world's favourite gaming exhibition hits 20 in 2015

LONDON (11 November) – Visitors from throughout the world will be part of the biggest birthday party in gaming history when they attend next year's ICE exhibition in London. The 2015 edition, which is expected to attract an attendance at least matching the 23,506 who travelled to London in February 2014, will be the 20th anniversary of ICE becoming a stand-alone exhibition.

Kate Chambers, Portfolio Director responsible for ICE said: "It's fitting that so many gaming professionals from so many countries will be celebrating the 20th birthday of what has become the world's favourite gaming exhibition. There can be few other commercial institutions capable of attracting over 20,000 well wishers from 100+ countries to what will be a fantastic three day celebration of everything that gaming has to offer embracing both the online and the land based worlds."

She added: "As many people will already know, ICE was a product of what 20-years ago was a much larger amusements exhibition – ATEI. Higher stake casino style gaming equipment first appeared on the show floor at ATEI in 1990 and the decision to launch a dedicated exhibition was taken by the then organisers some five years later.

"Who in 1995 could have predicted that ICE would go on to embrace the transformational revolutions in gaming technology and to develop into the most significant and most international event of its type, attracting upwards of 500 exhibiting companies and representatives from 156 nations?

"I hope that those long time ICE stakeholders who have been part of the journey over the last 20-years will also be part of our celebrations in 2015 and those who are perhaps new to the gaming industry will be in London to discover what ICE is all about. Our invitation is 'come to ICE and discover the entire world of gaming'."