EEGS Webinars Return with “Winning Over Gen Z: How to Engage the Next Generation of Players”

The EEGS Free Webinar Series is back, delivering another essential industry-focused session designed to equip iGaming professionals with the latest strategies to understand and connect with Generation Z players.

The upcoming webinar, titled “Winning Over Gen Z: How to Engage the Next Generation of Players,” will feature industry expert Ana D’Arrigo, a seasoned marketing leader, brand strategist, and growth driver with over 14 years of experience in the gaming sector.

As Gen Z continues to reshape the gaming landscape, understanding their preferences and behaviors has become critical for operators, marketers, and developers seeking to stay competitive. This webinar aims to provide attendees with actionable insights into the evolving dynamics of player engagement, uncovering what motivates Gen Z, how they discover and share games, and how brands can build meaningful relationships with this influential demographic.

Key discussion points include:

• The unique traits of Gen Z players and their implications for marketing strategies

• Content consumption habits and decision-making processes of Gen Z gamers

• Proven engagement tactics that resonate with younger audiences

• Strategies to foster loyalty and develop vibrant player communities
  
  
  

Participants will also receive a Certificate of Attendance, acknowledging their professional development and commitment to industry excellence.

The EEGS Webinar Series continues to serve as a vital platform for industry professionals to exchange knowledge, explore emerging trends, and share best practices shaping the future of iGaming.

Event Details:

Date: 15 October 2025
Time: 14:00 CET
Speaker: Ana D’Arrigo
Register here: Webinar Registration - Zoom