ATRAX Puts Technology at the Forefront of Its New Concept

From urban living and attraction to recreation, events and facilities, the technologies shaping the future come together under the ATRAX umbrella.

Taking place for the 14th time at the Istanbul Expo Center on 28–30 January 2027, ATRAX – International Attractions, Recreation and Urban Living Exhibition is placing technology at the heart of its new concept. The exhibition is preparing to bring together next-generation products, systems and technologies that are transforming cities, facilities and living spaces with industry professionals from around the world.

From smart city applications, digital services, automation and self-service systems to AI-powered solutions, attraction technologies, interactive experiences, audiovisual systems and smart facility management, ATRAX is expanding its technology focus across multiple sectors. Technology is positioned not simply as a separate product category, but as a common driving force transforming urban life, attraction, recreation, sports, aquatic environments, landscaping, events and experiences.

This approach is also reflected across ATRAX’s specialized thematic areas. SMART KENT focuses on urban technologies and smart city solutions; Event Arena brings together technologies for events, stages, shows and live experiences; while AQUALAND highlights next-generation systems for pools, wellness, landscaping and outdoor living. Under the main ATRAX platform, technology-driven products and applications for the attractions, attraction and recreation industries complete this integrated ecosystem.

ATRAX 2027 aims to bring together a broad professional network including manufacturers, technology companies, municipalities, public institutions, investors, project developers, architects and operators. Through innovative technologies, expert sessions, industry meetings and new business collaborations, ATRAX is preparing to become an international meeting point where technology turns into real projects, investments and better living environments.