ATRAX IS HIGHLIGHTING SPORTS AND ACTIVE LIFESTYLES THIS YEAR

Sports Facilities Sector Meets International Investors at ATRAX 2026 

ATRAX – International Attraction, Park, Sports, and Leisure Areas Expo, the region’s most comprehensive gathering point for the Attraction, park, and recreation industry, will be held for the 13th time on January 15-17, 2026, at Istanbul Expo Center. Bringing together industry professionals, investors, local authorities, and project developers, ATRAX is expanding its vision this year by highlighting sports and active lifestyle spaces.

The Rising Role of Sports in the Attraction and Recreation Ecosystem

The rapidly growing global sports and active lifestyle industry is now seen not only as a contributor to individual health but also as a multi-dimensional field that enhances urban aesthetics, social interaction, and economic value. Spanning from outdoor sports facilities to multi-purpose field systems, fitness equipment, and infrastructure solutions, this sector has become an integral part of Attraction and recreation projects.

This year at ATRAX, companies operating in sports facility manufacturing, infrastructure solutions, fitness parks, sports flooring, locker rooms, indoor/outdoor field systems, and sports technologies will have the opportunity to connect with both public and private sector projects.

A Sector with High Trade Potential

Investments in sports facilities are increasingly recognized as a strategic element that adds value to urban planning and real estate projects. ATRAX not only provides firms in this sector the opportunity to showcase their products but also offers avenues to increase export volumes, establish new partnerships, and expand into international markets.

While bringing together all stakeholders of the Attraction and recreation world, ATRAX 2026 also stands out with the special opportunities it offers to the sports facilities sector.