Altenar leads the way for esports betting

Leading sportsbook provider Altenar is the General Sponsor of the Eastern European Gaming Summit and has taken esports betting to a new level with a major upgrade of its offering including a standalone lobby.

A switch of supplier means Altenar’s esports feeds are now powered using official-only data provided by DATA.BET, allowing the sportsbook supplier to legally use logos and pictures. The esports lobby features in-page navigation and a custom streaming player, while scoreboards and a live map tracker will also be added to the new pages. Market uptime, market offering and event coverage will significantly improve too.

The project ensures Altenar’s sportsbook clients can offer their players an esports vertical which will set new standards for betting in this increasingly popular area. Revenues are steadily increasing as the average age of players goes up, as well as their bet sizes.

With the first edition of the esports Olympics taking place in Saudi Arabia in 2025, there will be increased focus on esports in the near future. Providing players with a standalone lobby will become an important differentiator for sports betting websites and can lead to increased turnover, as well as acting as a landing page for targeted campaigns which can boost conversion rates.

Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, said: “Altenar is offering the best esports product in the world. This standalone lobby gives the opportunity to capitalise on it by attracting and engaging an ever-increasing esports audience.”

Get in touch with the Altenar team to learn more about the esports upgrade or how their premium sports betting products and solutions can help your brand grow.