All roads lead to Rome: SiGMA Central Europe has a new location

Following discussions with the highest echelons, Rome, the Eternal City, is set to host the next SiGMA Central Europe conference from November 3–6, 2025. This strategic move places the flagship event in Europe’s fastest-growing gaming market, with the 2025 edition set to make its permanent home at the Fiera Roma, one of the largest and most prestigious expo venues in Europe.

The conference will bring together over 30,000 delegates, 1,000 sponsors and exhibitors, and 550 expert speakers for a summit that blends business with pleasure seamlessly.

La dolce vita: Where history, culture, and innovation converge

Setting the stage for the future of gaming, the city’s spirit still thrives on a thirst for innovation and invention, fuelling Rome´s reputation as an unequalled hub of influence and entrepreneurship. A rich cultural legacy that is still very much alive brings an enviable backdrop for those seeking the epicurean pleasures offered by the dolce vita lifestyle.

A feast for history lovers, landmarks from the iconic Sistine Chapel to the imposing Colosseum line its streets. Although today battles will be fought on the conference stage, with startups going head-to-head during the Startup Pitch – and its gladiators hailing from up-and-coming new businesses.

Deeply rooted culinary traditions have helped put the country on the map for food lovers. Softly lit streets lined with cosy trattorias and rooftop bars segue into the upscale dining rooms of Michelin-starred restaurants, providing plenty of options for SiGMA Central Europe´s evening calendar of networking events.

Huge market size and untapped potential

As the largest untapped online gambling market in Europe, Italy offers unparalleled growth opportunities for the industry. Recent market research reveals that Italy boasts the second-highest total gambling market revenue in Europe, worth an impressive €16 billion. However, only 25% of this revenue is currently generated through online platforms, leaving a substantial €12 billion in offline gambling that remains largely untouched by the online market.(EGBA – European Online Gambling Key Figures 2022 Edition)

Italy’s online gambling industry is set to achieve a revenue of €2.89 billion in 2024, reflecting a robust growth trend in the sector. According to Statista, Italy’s online gaming industry also has an anticipated annual growth rate of 5.52 percent from 2024 to 2029, and the market is expected to reach €3.78 billion by the end of the forecast period. This growth includes a projected revenue of €1.54 billion for the online casino segment alone in 2024.

This vast potential, in tandem with evolving player preferences, makes Italy a prime target for online gambling operators looking to expand. By bringing SiGMA Europe to Italy, the event aims to play a pivotal role in driving this market shift, positioning itself at the forefront of the country’s online gambling revolution.