EvenBet Gaming Becomes Evenbeter - A New Name for a Business Already Transformed

Changing an established brand name calls for a clear explanation to the people who already know it. For EvenBet Gaming, that explanation lies in changes within the company itself. On 26 August 2026, the provider announced its new identity, Evenbeter, stating that it reflects the expansion of the business and the evolution of its relationships with operators.

At SBC Summit Lisbon, CEO Dmitry Starostenkov connected the rebrand to product strategy. As reported by SBC News, he said: “We didn’t just change the name and logo. The whole idea behind rebranding is to transform how we develop products.”

The company's history gives this transition a concrete context. Its official timeline records its foundation in 2001, the start of poker software development in 2004 and the creation of the EvenBet Gaming brand in 2015. A casino platform and game aggregator joined the portfolio in 2025. The new identity introduced in 2026 therefore follows the development of products and capabilities already within the business.

The name Evenbeter retains a visible connection to EvenBet while referring to the phrase “even better”. In SBC News's coverage, Starostenkov associated that idea with an ongoing commitment to improvement: “Whatever we do for the industry, we are doing better.”

Poker remains at the core of the business. One-Click Poker Games provides a concrete example of how the offering has evolved. According to the official product description, individual games can be embedded directly into a casino as game tiles, giving players access to poker against real opponents. The experience removes the need to navigate a separate traditional poker lobby and select a table. The solution is designed for casinos, sportsbooks and platforms offering multiple types of games.

Product development is supported by a broader approach to operator relationships. In an article published on 14 September, Starostenkov explained that the company had restructured internal processes and partner communications to better understand each business's goals and challenges. He said that this feedback informs decisions about what to build and improve. He also described the evolution of technical support and account management into a Customer Success Service that helps individual projects progress.

This gives the new positioning a practical focus: selecting technology around the needs and development stage of each business. The company presents solutions for operators adding poker to an existing offering, for startups and for established poker operators.

During 2026, EvenBet Gaming also announced two five-year B2B software supplier licences, in Denmark and Sweden. The announcements were published on 13 May and 15 July respectively, before the rebrand was unveiled.

Viewed through this timeline, the name change follows a clear sequence: an expanded portfolio, a revised approach to partnerships and an identity that brings those developments together. Evenbeter gives that evolution a name while maintaining its connection to the poker expertise on which the business was built.